Working on the Parfümneked project was an exciting and complex challenge, as it involved a complete overhaul and rebuild of an already well-established perfume webshop. Commissioned by BDA, the goal was to modernize the site’s appearance and functionality, creating a sleek, contemporary design with a dark color scheme that aligns with the luxury feel of the brand. Every page was designed from scratch, ensuring a consistent, visually striking, and user-friendly experience across landing pages, product pages, category pages, the contact section, and more.
The development stack was built around WooCommerce with several custom functional modifications. One of the biggest complexities came from handling variable products, which often included both a full-sized perfume and a sample version within the same product structure. This required extensive custom PHP solutions to properly handle pricing display, discount calculations, and the cart functionalities. To optimize the checkout flow, the CheckoutWC plugin was integrated and fully customized, replacing the default cart and checkout system to provide a more seamless and conversion-optimized experience. Additionally, Mailchimp was integrated into the forms for email marketing automation.
The entire development was carried out using WordPress, WooCommerce, Bricks Builder, Bricksforge, and AutomaticCSS, with a significant amount of custom CSS and PHP to accommodate the highly tailored requirements of the project. However, one of the biggest challenges was the migration process. Since the development started from a backup of the existing store while the live webshop continued to operate, the databases had to be carefully merged upon launch to ensure that every purchase, customer data, and new entry made during development remained intact.
Even more challenging than the migration was the performance optimization. The site was deeply optimized using WP Rocket, extensive script modifications, and careful resource management, yet the server itself became a limiting factor in achieving ideal load times. While the site performs exceptionally well in optimized environments, the current hosting might be acting as a bottleneck, meaning a potential server migration might be necessary in the future to fully realize the speed improvements. However, the local Lighthouse test show great results.
This project was a huge technical challenge, balancing custom functionality, a completely new design, seamless migration, and performance optimization, but the end result is a visually stunning, highly functional, and modern e-commerce experience that significantly improves the brand’s online presence.